Telephone surveys
Postal surveys
Face to face research
Desk research
One-to-one interviews
Sample
Observation
Field research
Panel or group interviews
Testing
Research is carried out via interviews/ questionnaires in the street
In-depth responses conducted by a researcher with one respondent
Research conducted from an office using data that has already been collected
A group of people used to represent the views of the wider population
Research carried out by sending detailed questionnaires targeted at specific consumers
Discussions about new products or advertisements carried out in a group
Research carried out by seeing people's reactions to products
Research through watching consumer behaviour or potential customer numbers
Research is conducted by the firm itself and uses primary data
Research carried out over the phone
