Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Field research 2 Desk research 3 Testing 4 One-to-one interviews 5 Telephone surveys 6 Observation 7 Sample 8 Postal surveys 9 Face to face research 10 Panel or group interviews Research is conducted by the firm itself and uses primary data Research through watching consumer behaviour or potential customer numbers A group of people used to represent the views of the wider population Research conducted from an office using data that has already been collected Discussions about new products or advertisements carried out in a group In-depth responses conducted by a researcher with one respondent Research carried out over the phone Research carried out by seeing people's reactions to products Research is carried out via interviews/ questionnaires in the street Research carried out by sending detailed questionnaires targeted at specific consumers
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