Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Testing 2 Observation 3 Telephone surveys 4 Sample 5 One-to-one interviews 6 Panel or group interviews 7 Postal surveys 8 Face to face research 9 Field research 10 Desk research Research carried out by seeing people's reactions to products A group of people used to represent the views of the wider population Research through watching consumer behaviour or potential customer numbers Discussions about new products or advertisements carried out in a group Research conducted from an office using data that has already been collected Research carried out over the phone Research is conducted by the firm itself and uses primary data In-depth responses conducted by a researcher with one respondent Research is carried out via interviews/ questionnaires in the street Research carried out by sending detailed questionnaires targeted at specific consumers
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