Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Face to face research 2 Testing 3 Postal surveys 4 Observation 5 One-to-one interviews 6 Panel or group interviews 7 Telephone surveys 8 Desk research 9 Field research 10 Sample Research carried out over the phone In-depth responses conducted by a researcher with one respondent A group of people used to represent the views of the wider population Research is carried out via interviews/ questionnaires in the street Research carried out by sending detailed questionnaires targeted at specific consumers Research is conducted by the firm itself and uses primary data Research through watching consumer behaviour or potential customer numbers Research conducted from an office using data that has already been collected Research carried out by seeing people's reactions to products Discussions about new products or advertisements carried out in a group
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