Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Sample 2 One-to-one interviews 3 Face to face research 4 Panel or group interviews 5 Field research 6 Desk research 7 Telephone surveys 8 Observation 9 Postal surveys 10 Testing Research is conducted by the firm itself and uses primary data Research is carried out via interviews/ questionnaires in the street Discussions about new products or advertisements carried out in a group Research carried out over the phone In-depth responses conducted by a researcher with one respondent Research conducted from an office using data that has already been collected Research carried out by seeing people's reactions to products A group of people used to represent the views of the wider population Research through watching consumer behaviour or potential customer numbers Research carried out by sending detailed questionnaires targeted at specific consumers
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