Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Testing 2 Desk research 3 One-to-one interviews 4 Observation 5 Postal surveys 6 Sample 7 Panel or group interviews 8 Field research 9 Telephone surveys 10 Face to face research A group of people used to represent the views of the wider population Discussions about new products or advertisements carried out in a group Research carried out by seeing people's reactions to products In-depth responses conducted by a researcher with one respondent Research is carried out via interviews/ questionnaires in the street Research through watching consumer behaviour or potential customer numbers Research carried out over the phone Research carried out by sending detailed questionnaires targeted at specific consumers Research conducted from an office using data that has already been collected Research is conducted by the firm itself and uses primary data
New game