Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Postal surveys 2 Panel or group interviews 3 Testing 4 Observation 5 One-to-one interviews 6 Field research 7 Face to face research 8 Telephone surveys 9 Sample 10 Desk research Research carried out by sending detailed questionnaires targeted at specific consumers Research carried out over the phone Research carried out by seeing people's reactions to products A group of people used to represent the views of the wider population Discussions about new products or advertisements carried out in a group Research is carried out via interviews/ questionnaires in the street In-depth responses conducted by a researcher with one respondent Research is conducted by the firm itself and uses primary data Research through watching consumer behaviour or potential customer numbers Research conducted from an office using data that has already been collected
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