Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Observation 2 Field research 3 Postal surveys 4 Telephone surveys 5 Panel or group interviews 6 Face to face research 7 Sample 8 Desk research 9 One-to-one interviews 10 Testing Discussions about new products or advertisements carried out in a group Research is carried out via interviews/ questionnaires in the street In-depth responses conducted by a researcher with one respondent A group of people used to represent the views of the wider population Research conducted from an office using data that has already been collected Research is conducted by the firm itself and uses primary data Research through watching consumer behaviour or potential customer numbers Research carried out by seeing people's reactions to products Research carried out by sending detailed questionnaires targeted at specific consumers Research carried out over the phone
New game