Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Desk research 2 Testing 3 Face to face research 4 Sample 5 One-to-one interviews 6 Observation 7 Postal surveys 8 Field research 9 Panel or group interviews 10 Telephone surveys Research is carried out via interviews/ questionnaires in the street Research carried out over the phone Research carried out by sending detailed questionnaires targeted at specific consumers Research is conducted by the firm itself and uses primary data A group of people used to represent the views of the wider population Discussions about new products or advertisements carried out in a group Research conducted from an office using data that has already been collected Research carried out by seeing people's reactions to products In-depth responses conducted by a researcher with one respondent Research through watching consumer behaviour or potential customer numbers