Matching Pairs Market researchOnline version Match the terms with their definitions by Hannah Leadbeater 1 Observation 2 One-to-one interviews 3 Face to face research 4 Sample 5 Panel or group interviews 6 Testing 7 Telephone surveys 8 Postal surveys 9 Field research 10 Desk research Research carried out by sending detailed questionnaires targeted at specific consumers Discussions about new products or advertisements carried out in a group Research conducted from an office using data that has already been collected Research carried out over the phone Research is conducted by the firm itself and uses primary data A group of people used to represent the views of the wider population Research is carried out via interviews/ questionnaires in the street Research through watching consumer behaviour or potential customer numbers Research carried out by seeing people's reactions to products In-depth responses conducted by a researcher with one respondent
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