Matching Pairs Media StrategiesOnline version Advertising vocabulary by Lee Chastain 1 Humor 2 Expert Testimonials 3 Celebrity Endorsements 4 Bandwagon 5 Nostalgia 6 Statistics 7 Sensory Appeal They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact. Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out? Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy. Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them. People tend to remember an ad and share it if it makes them LAUGH. Impress with numbers. Experts in that particular field offer their approval.