Expert Testimonials
Celebrity Endorsements
Humor
Nostalgia
Statistics
Sensory Appeal
Bandwagon
Impress with numbers.
Experts in that particular field offer their approval.
Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them.
Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy.
Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out?
They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact.
People tend to remember an ad and share it if it makes them LAUGH.
