Matching Pairs Media StrategiesOnline version Advertising vocabulary by Lee Chastain 1 Bandwagon 2 Nostalgia 3 Humor 4 Statistics 5 Celebrity Endorsements 6 Expert Testimonials 7 Sensory Appeal Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them. Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out? They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact. People tend to remember an ad and share it if it makes them LAUGH. Experts in that particular field offer their approval. Impress with numbers. Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy.