Matching Pairs Advertising_Mid Term ExamOnline version Mid Term Study Activity by Cardelia Brewer Brewer 1 Why are psychographics useful to marketers? 2 Found in 1976 3 Why do businesses conduct researches? 4 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 5 A marketing business that plans, creates, and manages the advertising for other businesses. 6 How can an ad achieves its goal and be considered great? 7 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 8 Why is an emotional connection beneficial to an advertisement? 9 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 10 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 11 The combination of unique qualities of a company, product, or product line. 12 How can an ad become "great?" 13 Students who are participants in a Career and Technology Student Organization develop... 14 How does a person's self-concept relate to their purchases? 15 Found in 1965 16 Marketing is an important business function... 17 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 18 Spyware is... 19 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 20 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 21 How can an ad's success be determined? 22 Found in 1946 23 Maslow's Hierarchy of Needs highest level is... 24 The driving forces that cause consumers to buy products and services. 25 Marketing plan... 26 The difference between a need and a want... Health Occupations Students of America cyberbullying Have a strategy, creativity, and an execution a virus Distributive Education Clubs of America informative advertising employability skills because emotions can be very powerful motivators. a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. marketing concept limited decision making is important because it focus on the marketing functions that carries out action plans and timelines to be completed. brand because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. learning, thinking, communication, technology, and interpersonal skills which are essential skills. To determine exactly what customers want buying motives because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. Advertising Agency work ethics self-actualization which is when a person realizes their potential. because it is a reflection of their success and status SkillsUSA a need is anything that a person requires for survival whereas a want is something a person desire but could live without.
