Matching Pairs Advertising_Mid Term ExamOnline version Mid Term Study Activity by Cardelia Brewer Brewer 1 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 2 How does a person's self-concept relate to their purchases? 3 Marketing is an important business function... 4 Why is an emotional connection beneficial to an advertisement? 5 Marketing plan... 6 Why do businesses conduct researches? 7 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 8 How can an ad achieves its goal and be considered great? 9 Found in 1946 10 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 11 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 12 The combination of unique qualities of a company, product, or product line. 13 Maslow's Hierarchy of Needs highest level is... 14 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 15 Spyware is... 16 Found in 1976 17 The driving forces that cause consumers to buy products and services. 18 The difference between a need and a want... 19 Students who are participants in a Career and Technology Student Organization develop... 20 How can an ad become "great?" 21 Why are psychographics useful to marketers? 22 A marketing business that plans, creates, and manages the advertising for other businesses. 23 Found in 1965 24 How can an ad's success be determined? 25 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 26 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. marketing concept brand SkillsUSA because it is a reflection of their success and status Distributive Education Clubs of America employability skills is important because it focus on the marketing functions that carries out action plans and timelines to be completed. work ethics To determine exactly what customers want limited decision making a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. a virus Advertising Agency Health Occupations Students of America self-actualization which is when a person realizes their potential. a need is anything that a person requires for survival whereas a want is something a person desire but could live without. cyberbullying because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. Have a strategy, creativity, and an execution when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. because emotions can be very powerful motivators. by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. informative advertising learning, thinking, communication, technology, and interpersonal skills which are essential skills. buying motives
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