The driving forces that cause consumers to buy products and services.
Why are psychographics useful to marketers?
Marketing is an important business function...
Found in 1965
How can an ad become "great?"
The difference between a need and a want...
The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand.
Students who are participants in a Career and Technology Student Organization develop...
A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities.
Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause.
Spyware is...
A belief in the moral benefit and importance of work and its inherent ability to strengthen character.
How can an ad's success be determined?
How does a person's self-concept relate to their purchases?
Why is an emotional connection beneficial to an advertisement?
Found in 1976
A marketing business that plans, creates, and manages the advertising for other businesses.
Marketing plan...
How can an ad achieves its goal and be considered great?
Identifying and satisfying the needs of customers during the development and marketing of a product or service.
Found in 1946
When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images.
Why do businesses conduct researches?
Maslow's Hierarchy of Needs highest level is...
The combination of unique qualities of a company, product, or product line.
Sharing files with others or giving others an opportunity to look at files can cause a computer to have...
Health Occupations Students of America
when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message.
self-actualization which is when a person realizes their potential.
work ethics
a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge.
a virus
informative advertising
because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases.
SkillsUSA
buying motives
brand
is important because it focus on the marketing functions that carries out action plans and timelines to be completed.
Distributive Education Clubs of America
learning, thinking, communication, technology, and interpersonal skills which are essential skills.
marketing concept
because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction.
a need is anything that a person requires for survival whereas a want is something a person desire but could live without.
because emotions can be very powerful motivators.
by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness.
because it is a reflection of their success and status
To determine exactly what customers want
employability skills
Have a strategy, creativity, and an execution
Advertising Agency
cyberbullying
limited decision making
