Matching Pairs Advertising_Mid Term ExamOnline version Mid Term Study Activity by Cardelia Brewer Brewer 1 Why do businesses conduct researches? 2 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 3 How can an ad achieves its goal and be considered great? 4 How can an ad's success be determined? 5 Spyware is... 6 Why is an emotional connection beneficial to an advertisement? 7 How does a person's self-concept relate to their purchases? 8 A marketing business that plans, creates, and manages the advertising for other businesses. 9 The driving forces that cause consumers to buy products and services. 10 Found in 1946 11 How can an ad become "great?" 12 The difference between a need and a want... 13 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 14 Marketing is an important business function... 15 The combination of unique qualities of a company, product, or product line. 16 Marketing plan... 17 Why are psychographics useful to marketers? 18 Students who are participants in a Career and Technology Student Organization develop... 19 Maslow's Hierarchy of Needs highest level is... 20 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 21 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 22 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 23 Found in 1965 24 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 25 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 26 Found in 1976 because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. To determine exactly what customers want SkillsUSA cyberbullying learning, thinking, communication, technology, and interpersonal skills which are essential skills. limited decision making buying motives employability skills self-actualization which is when a person realizes their potential. because emotions can be very powerful motivators. Have a strategy, creativity, and an execution is important because it focus on the marketing functions that carries out action plans and timelines to be completed. by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. Distributive Education Clubs of America because it is a reflection of their success and status a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. brand marketing concept when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. Advertising Agency a need is anything that a person requires for survival whereas a want is something a person desire but could live without. because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. Health Occupations Students of America work ethics informative advertising a virus