Matching Pairs Purchasing StrategiesOnline version Matching purchasing strategies 3-2 by Jennifer Vance 1 Setting an introduction price high to recover the research and development costs. 2 Purchasing something on the spur of the moment without any planning 3 The process of selecting goods and services based on need, want and logical choices. 4 Setting a price based on production cost plus a markup 5 The process of purchasing products based on desire rather than logic 6 Setting a price to be competitive with prices of similar products. 7 A profit that allows a business to survive and grow 8 Saving as much as possible and spending money only when necessary 9 Getting the highest value for the money spent 10 The percentage amount added to production cost to obtain the price of an item cost-recovery pricing markup economizing cost-plus pricing normal profit rational buying optimizing impulse buying emotional buying market based pricing