Noel DeCaprio
Arnold F. Willatt
Charles Nessler
Max Factor
Charles Revson
Nefertiti
Cleopatra
Vidal Sassoon
Farouk Sami
Marcel Grateau
Coined the term "day spa"
Had a personal cosmetics factory near the Dead Sea
Invented a machine that electrified metal rods around which hair strands were wrapped
An ancient queen who used custom-blended essential oils as her signature scents
Created makeup that did not crack or cake under hot studio lights
Shook the beauty world in the 1960s with geometric cuts for men and women
Marketed the first nail polish
Invented the curling iron
Invented the cold wave (the precursor to the modern perm) that used no machines or heat
Invented the world's first ammonia free haircolor
