Seeing Coca-cola or McDonald´s in many films is a clear example of .........
Yamaha uses its name on other type of products. Its ...................... took them to musical instruments.
It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . .
The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.
. . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products.
When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . .
If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio
The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives.
Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers
The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors.
market penetration
marketing mix
Brand positioning
marketing strategy
customer profile
customer retention
market segmentation
product feature
brand extension
product placement
