Matching Pairs Marketing VocabularyOnline version Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. by JAIR ALEXANDER ALZATE TORRES 1 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 2 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 3 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 4 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 5 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 6 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 7 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 8 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. 9 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 10 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. product placement Brand positioning customer profile market segmentation product feature marketing strategy market penetration brand extension marketing mix customer retention
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