Standardization and Grading
Selling Function
Economies of Scale
Buying Function
Risk Taking
Macro-marketing
Financing
Transporting Function
Universal Functions of Marketing
Storing Function
bearing the uncertainties that are part of the marketing process.
provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products.
looking for and evaluating goods and services.
sorting products according to size and quality.
a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society.
the movement of goods from one place to another.
holding goods until customers need them.
as a company produces larger numbers of a particular product, the cost of each unit of the product goes down.
promoting the product.
buying, selling, transporting, storing, standardizing and grading, financing, risk taking, and market information.
