Matching Pairs MKTG 360 Chp. 1Online version MKTG 360 Chp. 1 by Ryan Brown 1 Financing 2 Storing Function 3 Transporting Function 4 Macro-marketing 5 Universal Functions of Marketing 6 Selling Function 7 Buying Function 8 Risk Taking 9 Standardization and Grading 10 Economies of Scale buying, selling, transporting, storing, standardizing and grading, financing, risk taking, and market information. the movement of goods from one place to another. a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society. holding goods until customers need them. bearing the uncertainties that are part of the marketing process. as a company produces larger numbers of a particular product, the cost of each unit of the product goes down. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products. sorting products according to size and quality. promoting the product. looking for and evaluating goods and services.