Matching Pairs MKTG 360 Chp. 1Online version MKTG 360 Chp. 1 by Ryan Brown 1 Macro-marketing 2 Buying Function 3 Selling Function 4 Transporting Function 5 Financing 6 Standardization and Grading 7 Storing Function 8 Risk Taking 9 Universal Functions of Marketing 10 Economies of Scale buying, selling, transporting, storing, standardizing and grading, financing, risk taking, and market information. sorting products according to size and quality. as a company produces larger numbers of a particular product, the cost of each unit of the product goes down. looking for and evaluating goods and services. the movement of goods from one place to another. bearing the uncertainties that are part of the marketing process. promoting the product. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products. holding goods until customers need them. a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society.
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