Matching Pairs MKTG 360 Chp. 1Online version MKTG 360 Chp. 1 by Ryan Brown 1 Economies of Scale 2 Financing 3 Universal Functions of Marketing 4 Selling Function 5 Transporting Function 6 Macro-marketing 7 Standardization and Grading 8 Buying Function 9 Risk Taking 10 Storing Function sorting products according to size and quality. bearing the uncertainties that are part of the marketing process. looking for and evaluating goods and services. a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society. as a company produces larger numbers of a particular product, the cost of each unit of the product goes down. buying, selling, transporting, storing, standardizing and grading, financing, risk taking, and market information. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products. promoting the product. the movement of goods from one place to another. holding goods until customers need them.