Matching Pairs MKTG 360 Chp 2 pt 3Online version MKTG 360 Chp 2 pt 3 by Ryan Brown 1 Marketing Management Process 2 Target Market 3 Channel of Distribution 4 Customer Service 5 Marketing Strategy 6 Target Marketing 7 Personal Selling 8 Marketing Mix 9 Mass Marketing a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. a marketing mix is tailored to fit some specific target customers. specifies a target market and a related marketing mix. any series of firms or individuals who participate from producer to final user or consumer. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. the controllable variables that the company puts together to satisfy a target group.
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