Matching Pairs MKTG 360 Chp 2 pt 3Online version MKTG 360 Chp 2 pt 3 by Ryan Brown 1 Marketing Strategy 2 Target Market 3 Customer Service 4 Marketing Management Process 5 Mass Marketing 6 Channel of Distribution 7 Marketing Mix 8 Personal Selling 9 Target Marketing direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. a marketing mix is tailored to fit some specific target customers. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. specifies a target market and a related marketing mix. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. the controllable variables that the company puts together to satisfy a target group. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. any series of firms or individuals who participate from producer to final user or consumer.
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