Matching Pairs MKTG 360 Chp 2 pt 3Online version MKTG 360 Chp 2 pt 3 by Ryan Brown 1 Personal Selling 2 Channel of Distribution 3 Mass Marketing 4 Target Marketing 5 Target Market 6 Marketing Strategy 7 Marketing Management Process 8 Marketing Mix 9 Customer Service the controllable variables that the company puts together to satisfy a target group. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. specifies a target market and a related marketing mix. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. a marketing mix is tailored to fit some specific target customers. any series of firms or individuals who participate from producer to final user or consumer. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal.
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