Target Market
Channel of Distribution
Marketing Strategy
Marketing Mix
Personal Selling
Marketing Management Process
Target Marketing
Customer Service
Mass Marketing
specifies a target market and a related marketing mix.
a marketing mix is tailored to fit some specific target customers.
direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet.
a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business.
the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
the controllable variables that the company puts together to satisfy a target group.
any series of firms or individuals who participate from producer to final user or consumer.
a fairly homogeneous (similar) group of customer to whom a company wishes to appeal.
the typical production-oriented approach that vaguely aims at everyone with the same marketing mix.
