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Competitive Rivals

Competitor Analysis

Intelligent Agent

Market Share

Artificial Intelligence (AI)

Generation X (Gen X)

Free Trade

Senior Citizens

Generation Y (Gen Y)

Cultural and Social Environment

a device that observes an environment and acts to achieve a goal.

a firm's closet competitors.

refers to agreements between countries to not restrict imports and exports.

affects how and why people live and behave as they do.

people born between 1978 and 1994

the portion of total sales in a product category accounted for by a particular brand.

having machines operate like humans with respect to learning and decision making.

an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.

people born between 1965-1977.

people older than 65.