Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Senior Citizens 2 Market Share 3 Competitor Analysis 4 Competitive Rivals 5 Free Trade 6 Cultural and Social Environment 7 Intelligent Agent 8 Artificial Intelligence (AI) 9 Generation X (Gen X) 10 Generation Y (Gen Y) people born between 1965-1977. affects how and why people live and behave as they do. people born between 1978 and 1994 a device that observes an environment and acts to achieve a goal. the portion of total sales in a product category accounted for by a particular brand. having machines operate like humans with respect to learning and decision making. a firm's closet competitors. people older than 65. refers to agreements between countries to not restrict imports and exports. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.