Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Generation X (Gen X) 2 Artificial Intelligence (AI) 3 Cultural and Social Environment 4 Competitor Analysis 5 Competitive Rivals 6 Intelligent Agent 7 Free Trade 8 Senior Citizens 9 Market Share 10 Generation Y (Gen Y) people born between 1965-1977. the portion of total sales in a product category accounted for by a particular brand. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. a device that observes an environment and acts to achieve a goal. a firm's closet competitors. having machines operate like humans with respect to learning and decision making. people older than 65. affects how and why people live and behave as they do. refers to agreements between countries to not restrict imports and exports. people born between 1978 and 1994