Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Market Share 2 Artificial Intelligence (AI) 3 Competitive Rivals 4 Generation Y (Gen Y) 5 Competitor Analysis 6 Intelligent Agent 7 Cultural and Social Environment 8 Senior Citizens 9 Free Trade 10 Generation X (Gen X) having machines operate like humans with respect to learning and decision making. people born between 1965-1977. affects how and why people live and behave as they do. people older than 65. refers to agreements between countries to not restrict imports and exports. the portion of total sales in a product category accounted for by a particular brand. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. a firm's closet competitors. people born between 1978 and 1994 a device that observes an environment and acts to achieve a goal.