Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Intelligent Agent 2 Market Share 3 Artificial Intelligence (AI) 4 Competitive Rivals 5 Senior Citizens 6 Cultural and Social Environment 7 Generation Y (Gen Y) 8 Competitor Analysis 9 Free Trade 10 Generation X (Gen X) an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. people born between 1965-1977. people older than 65. a device that observes an environment and acts to achieve a goal. having machines operate like humans with respect to learning and decision making. affects how and why people live and behave as they do. the portion of total sales in a product category accounted for by a particular brand. a firm's closet competitors. refers to agreements between countries to not restrict imports and exports. people born between 1978 and 1994