Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Intelligent Agent 2 Senior Citizens 3 Generation X (Gen X) 4 Cultural and Social Environment 5 Generation Y (Gen Y) 6 Artificial Intelligence (AI) 7 Free Trade 8 Competitor Analysis 9 Market Share 10 Competitive Rivals people born between 1965-1977. the portion of total sales in a product category accounted for by a particular brand. people born between 1978 and 1994 having machines operate like humans with respect to learning and decision making. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. a firm's closet competitors. affects how and why people live and behave as they do. refers to agreements between countries to not restrict imports and exports. people older than 65. a device that observes an environment and acts to achieve a goal.
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