Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Senior Citizens 2 Generation X (Gen X) 3 Market Share 4 Artificial Intelligence (AI) 5 Competitor Analysis 6 Intelligent Agent 7 Generation Y (Gen Y) 8 Free Trade 9 Cultural and Social Environment 10 Competitive Rivals refers to agreements between countries to not restrict imports and exports. people older than 65. the portion of total sales in a product category accounted for by a particular brand. people born between 1965-1977. a device that observes an environment and acts to achieve a goal. people born between 1978 and 1994 a firm's closet competitors. affects how and why people live and behave as they do. having machines operate like humans with respect to learning and decision making. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.