Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Intelligent Agent 2 Market Share 3 Competitor Analysis 4 Artificial Intelligence (AI) 5 Generation X (Gen X) 6 Cultural and Social Environment 7 Free Trade 8 Senior Citizens 9 Competitive Rivals 10 Generation Y (Gen Y) people born between 1978 and 1994 people older than 65. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. a firm's closet competitors. affects how and why people live and behave as they do. having machines operate like humans with respect to learning and decision making. the portion of total sales in a product category accounted for by a particular brand. refers to agreements between countries to not restrict imports and exports. people born between 1965-1977. a device that observes an environment and acts to achieve a goal.