Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Artificial Intelligence (AI) 2 Senior Citizens 3 Cultural and Social Environment 4 Competitor Analysis 5 Market Share 6 Generation X (Gen X) 7 Generation Y (Gen Y) 8 Free Trade 9 Competitive Rivals 10 Intelligent Agent people older than 65. having machines operate like humans with respect to learning and decision making. a firm's closet competitors. affects how and why people live and behave as they do. refers to agreements between countries to not restrict imports and exports. people born between 1965-1977. the portion of total sales in a product category accounted for by a particular brand. a device that observes an environment and acts to achieve a goal. people born between 1978 and 1994 an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.