Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Senior Citizens 2 Free Trade 3 Competitor Analysis 4 Cultural and Social Environment 5 Market Share 6 Competitive Rivals 7 Generation Y (Gen Y) 8 Artificial Intelligence (AI) 9 Generation X (Gen X) 10 Intelligent Agent an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. affects how and why people live and behave as they do. people born between 1965-1977. a firm's closet competitors. a device that observes an environment and acts to achieve a goal. refers to agreements between countries to not restrict imports and exports. the portion of total sales in a product category accounted for by a particular brand. people born between 1978 and 1994 having machines operate like humans with respect to learning and decision making. people older than 65.