Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Free Trade 2 Competitive Rivals 3 Artificial Intelligence (AI) 4 Market Share 5 Competitor Analysis 6 Generation X (Gen X) 7 Intelligent Agent 8 Senior Citizens 9 Generation Y (Gen Y) 10 Cultural and Social Environment people older than 65. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. a device that observes an environment and acts to achieve a goal. having machines operate like humans with respect to learning and decision making. people born between 1978 and 1994 refers to agreements between countries to not restrict imports and exports. the portion of total sales in a product category accounted for by a particular brand. people born between 1965-1977. affects how and why people live and behave as they do. a firm's closet competitors.