Matching Pairs MKTG 360 Chp 3 Online version MKTG 360 Chp 3 by Ryan Brown 1 Generation X (Gen X) 2 Senior Citizens 3 Artificial Intelligence (AI) 4 Generation Y (Gen Y) 5 Competitive Rivals 6 Market Share 7 Competitor Analysis 8 Cultural and Social Environment 9 Intelligent Agent 10 Free Trade the portion of total sales in a product category accounted for by a particular brand. refers to agreements between countries to not restrict imports and exports. affects how and why people live and behave as they do. a device that observes an environment and acts to achieve a goal. people born between 1978 and 1994 a firm's closet competitors. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. having machines operate like humans with respect to learning and decision making. people older than 65. people born between 1965-1977.
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