Product-Market
Combiners
Qualifying Dimensions
Clustering Techniques
Determining Dimensions
Positioning Statement
the dimensions that actually affect the customers purchase of a specific product or brand in a product-market.
firms that try to increase the size of their target markets by combing two or more segments.
approaches used to try to find to find similar patterns within sets of data.
a market with very similar needs-and sellers offering various close substitute ways of satisfying those needs.
a positioning statement concisely identifies the firm's desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm's claim.
the dimensions that are relevant to including a customer type in a product-market.
