Matching Pairs MKTG 360 Chp 4 pt 2Online version MKTG 360 Chp 4 pt 2 by Ryan Brown 1 Combiners 2 Product-Market 3 Clustering Techniques 4 Determining Dimensions 5 Positioning Statement 6 Qualifying Dimensions the dimensions that actually affect the customers purchase of a specific product or brand in a product-market. firms that try to increase the size of their target markets by combing two or more segments. a positioning statement concisely identifies the firm's desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm's claim. a market with very similar needs-and sellers offering various close substitute ways of satisfying those needs. approaches used to try to find to find similar patterns within sets of data. the dimensions that are relevant to including a customer type in a product-market.
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