Matching Pairs MKTG 360 Chp 4 pt 2Online version MKTG 360 Chp 4 pt 2 by Ryan Brown 1 Product-Market 2 Clustering Techniques 3 Determining Dimensions 4 Qualifying Dimensions 5 Combiners 6 Positioning Statement the dimensions that are relevant to including a customer type in a product-market. firms that try to increase the size of their target markets by combing two or more segments. the dimensions that actually affect the customers purchase of a specific product or brand in a product-market. approaches used to try to find to find similar patterns within sets of data. a market with very similar needs-and sellers offering various close substitute ways of satisfying those needs. a positioning statement concisely identifies the firm's desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm's claim.
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