Matching Pairs MKTG 360 Chp 4 pt 2Online version MKTG 360 Chp 4 pt 2 by Ryan Brown 1 Positioning Statement 2 Determining Dimensions 3 Combiners 4 Product-Market 5 Qualifying Dimensions 6 Clustering Techniques a market with very similar needs-and sellers offering various close substitute ways of satisfying those needs. firms that try to increase the size of their target markets by combing two or more segments. the dimensions that are relevant to including a customer type in a product-market. the dimensions that actually affect the customers purchase of a specific product or brand in a product-market. approaches used to try to find to find similar patterns within sets of data. a positioning statement concisely identifies the firm's desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm's claim.
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