Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Social Needs 2 Physiological Needs 3 Selective Retention 4 Selective Perception 5 Personal Needs 6 Needs 7 Perception 8 Wants 9 Drive 10 Selective Exposure a strong stimulus that encourages action to reduce a need. biological needs such as the need for, drink, rest, and sex. people remember only what they want to remember. how we gather and interpret information from the world around us. our eyes and minds seek out and notice only information that interests us. needs that are learned during person's life. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. the basic forces that motivate a person to do something. an individual's need for personal satisfaction unrelated to what others think or do. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others.
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