Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Physiological Needs 2 Wants 3 Personal Needs 4 Selective Perception 5 Selective Retention 6 Selective Exposure 7 Social Needs 8 Drive 9 Needs 10 Perception a strong stimulus that encourages action to reduce a need. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. how we gather and interpret information from the world around us. an individual's need for personal satisfaction unrelated to what others think or do. people remember only what they want to remember. our eyes and minds seek out and notice only information that interests us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs that are learned during person's life. the basic forces that motivate a person to do something. biological needs such as the need for, drink, rest, and sex.
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