Personal Needs
Perception
Selective Retention
Selective Exposure
Selective Perception
Wants
Needs
Social Needs
Drive
Physiological Needs
an individual's need for personal satisfaction unrelated to what others think or do.
a strong stimulus that encourages action to reduce a need.
needs that are learned during person's life.
our eyes and minds seek out and notice only information that interests us.
the basic forces that motivate a person to do something.
biological needs such as the need for, drink, rest, and sex.
people remember only what they want to remember.
people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief.
needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others.
how we gather and interpret information from the world around us.
