Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Selective Exposure 2 Physiological Needs 3 Social Needs 4 Perception 5 Selective Perception 6 Personal Needs 7 Wants 8 Needs 9 Drive 10 Selective Retention an individual's need for personal satisfaction unrelated to what others think or do. people remember only what they want to remember. needs that are learned during person's life. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. biological needs such as the need for, drink, rest, and sex. how we gather and interpret information from the world around us. the basic forces that motivate a person to do something. our eyes and minds seek out and notice only information that interests us.
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