Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Selective Retention 2 Perception 3 Selective Exposure 4 Wants 5 Drive 6 Personal Needs 7 Physiological Needs 8 Selective Perception 9 Needs 10 Social Needs people remember only what they want to remember. biological needs such as the need for, drink, rest, and sex. how we gather and interpret information from the world around us. the basic forces that motivate a person to do something. needs that are learned during person's life. our eyes and minds seek out and notice only information that interests us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. an individual's need for personal satisfaction unrelated to what others think or do. a strong stimulus that encourages action to reduce a need.
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