Straight Re-buy
Business and Organizational Customers
Outsource
Buying Center
White Paper
Multiple Buying Influence
Requisition
several people share in making a purchase decision-perhaps even top management.
a routine repurchase that may have been made many times before.
an authoritative report or guide that addresses important issues in an industry and offers solutions.
when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally.
any buyers who buy for resale or to produce other goods and services.
all the people who participate in or influence a purchase.
a request to buy something.
