Matching Pairs MKTG 360 Chp 6 pt 2Online version MKTG 360 Chp 6 pt 2 by Ryan Brown 1 Outsource 2 Business and Organizational Customers 3 Buying Center 4 Straight Re-buy 5 White Paper 6 Multiple Buying Influence 7 Requisition an authoritative report or guide that addresses important issues in an industry and offers solutions. several people share in making a purchase decision-perhaps even top management. a request to buy something. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. any buyers who buy for resale or to produce other goods and services. all the people who participate in or influence a purchase. a routine repurchase that may have been made many times before.
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