Matching Pairs MKTG 360 Chp 6 pt 2Online version MKTG 360 Chp 6 pt 2 by Ryan Brown 1 Requisition 2 White Paper 3 Outsource 4 Multiple Buying Influence 5 Straight Re-buy 6 Buying Center 7 Business and Organizational Customers a request to buy something. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. all the people who participate in or influence a purchase. a routine repurchase that may have been made many times before. any buyers who buy for resale or to produce other goods and services. several people share in making a purchase decision-perhaps even top management. an authoritative report or guide that addresses important issues in an industry and offers solutions.
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