Matching Pairs MKTG 360 Chp 6 pt 2Online version MKTG 360 Chp 6 pt 2 by Ryan Brown 1 Straight Re-buy 2 Outsource 3 Multiple Buying Influence 4 Requisition 5 White Paper 6 Buying Center 7 Business and Organizational Customers a routine repurchase that may have been made many times before. all the people who participate in or influence a purchase. a request to buy something. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. an authoritative report or guide that addresses important issues in an industry and offers solutions. any buyers who buy for resale or to produce other goods and services. several people share in making a purchase decision-perhaps even top management.
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