Matching Pairs MKTG 360 Chp 6 pt 2Online version MKTG 360 Chp 6 pt 2 by Ryan Brown 1 Business and Organizational Customers 2 White Paper 3 Requisition 4 Straight Re-buy 5 Multiple Buying Influence 6 Outsource 7 Buying Center a request to buy something. all the people who participate in or influence a purchase. an authoritative report or guide that addresses important issues in an industry and offers solutions. any buyers who buy for resale or to produce other goods and services. several people share in making a purchase decision-perhaps even top management. a routine repurchase that may have been made many times before. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally.
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