Matching Pairs MKTG 360 Chp 6 pt 2Online version MKTG 360 Chp 6 pt 2 by Ryan Brown 1 Buying Center 2 White Paper 3 Requisition 4 Straight Re-buy 5 Business and Organizational Customers 6 Outsource 7 Multiple Buying Influence when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. a request to buy something. a routine repurchase that may have been made many times before. any buyers who buy for resale or to produce other goods and services. an authoritative report or guide that addresses important issues in an industry and offers solutions. all the people who participate in or influence a purchase. several people share in making a purchase decision-perhaps even top management.
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