Matching Pairs MKTG 360 Chp 6 pt 2Online version MKTG 360 Chp 6 pt 2 by Ryan Brown 1 Requisition 2 Straight Re-buy 3 White Paper 4 Outsource 5 Business and Organizational Customers 6 Multiple Buying Influence 7 Buying Center an authoritative report or guide that addresses important issues in an industry and offers solutions. several people share in making a purchase decision-perhaps even top management. any buyers who buy for resale or to produce other goods and services. all the people who participate in or influence a purchase. a routine repurchase that may have been made many times before. a request to buy something. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally.
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