Call to action (CTA)
swag
ROI
booth
prospect
flyer
persona
lead
B2B
B2C
a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
small storefront in a trade show where a company can sell and show products
a person regarded as likely to succeed or as a potential customer, client, etc.
a person regarded as likely to succeed or as a potential customer, client, etc.
characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
Business to Customer
Business to Business
return on investment
Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code)
An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase.
