1
Buyer's purchase process.
2
Profile of the ideal customer.
3
Referential comparison.
4
It makes consumers to identify the product and prefer it over the competitor's.
5
Method of data collection that leads to explore various angles of thoughts.
6
Dividing the potential market into groups of consumers with common needs.
7
Marketing communication. One "P" of the marketing mix.
8
Strategy based on creating new products and services in uncontested markets.
9
Classical crieterion of market segmentation.
10
Satisfies a need or desire.
11
Elements of the marketing mix.
12
Developed the Theory of Human Motivation.
13
Group of people capable of acquiring the product offered by a company.
14
Data collection method.
15
Group of consumers that are representative of the set of consumers that are object of study.
16
In marketing: Potential buyers + Consumers.
17
The element of the marketing mix that captures value.
18
Values the capabilities of the company and how the environment can affect it.
19
"A feeling of lack of something, a physiological or psychological state" (Kotler).
20
Statement that tells our potential customers how they will benefit from our offer.
New game