Matching Pairs Service Guarantees - ReasonsOnline version p.253 by De Sh 1 2 3 4 5 6 7 1. A good guarantee forces the company to focus on its customers. 6. Guarantees build marketing muscle by reducing the risk of purchase decisions. 3. A good guarantee gerantes immediate and relevant feedback from customers. 7. Employee morale and loyalty can be enhanced as a result of a good guarantee program. 5.When the guarantee is invoked, there is an immediate opportunity to recover. 2. An effective guarantee sets clear standards for the organization. 4. Information generated from the guarantee program can be used for continuous improvement.
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