5.When the guarantee is invoked, there is an immediate opportunity to recover.
7. Employee morale and loyalty can be enhanced as a result of a good guarantee program.
4. Information generated from the guarantee program can be used for continuous improvement.
1. A good guarantee forces the company to focus on its customers.
3. A good guarantee gerantes immediate and relevant feedback from customers.
6. Guarantees build marketing muscle by reducing the risk of purchase decisions.
2. An effective guarantee sets clear standards for the organization.