Matching Pairs Service Guarantees - ReasonsOnline version p.253 by De Sh 1 2 3 4 5 6 7 1. A good guarantee forces the company to focus on its customers. 3. A good guarantee gerantes immediate and relevant feedback from customers. 2. An effective guarantee sets clear standards for the organization. 5.When the guarantee is invoked, there is an immediate opportunity to recover. 6. Guarantees build marketing muscle by reducing the risk of purchase decisions. 7. Employee morale and loyalty can be enhanced as a result of a good guarantee program. 4. Information generated from the guarantee program can be used for continuous improvement.
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