Matching Pairs Service Guarantees - ReasonsOnline version p.253 by De Sh 1 2 3 4 5 6 7 6. Guarantees build marketing muscle by reducing the risk of purchase decisions. 5.When the guarantee is invoked, there is an immediate opportunity to recover. 1. A good guarantee forces the company to focus on its customers. 4. Information generated from the guarantee program can be used for continuous improvement. 3. A good guarantee gerantes immediate and relevant feedback from customers. 7. Employee morale and loyalty can be enhanced as a result of a good guarantee program. 2. An effective guarantee sets clear standards for the organization.
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