Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 long / short product mix 2 Target Market 3 Product Mix 4 Product Class 5 deep / shallow product mix 6 expansion 7 narrow / broad product mix 8 Product Lines 9 Product Item 10 Costumer Group 11 positioning each individual good, service, or idea that a business offers for is a product item the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness is a group of related product items product-mix strategy a collection of customers that can be shared by multiple accounts receivable companies. the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` offers significant variation of its products/offers few variation within the product line a limited number of product line, offers many line business has many products/ if a business doesnt have many items in its product line product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. a group of products that are homogeneous or generally considered as substitutes for each other.
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