Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 narrow / broad product mix 2 deep / shallow product mix 3 long / short product mix 4 Product Mix 5 Target Market 6 Product Class 7 positioning 8 Product Lines 9 Costumer Group 10 expansion 11 Product Item business has many products/ if a business doesnt have many items in its product line a collection of customers that can be shared by multiple accounts receivable companies. the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` is a group of related product items each individual good, service, or idea that a business offers for is a product item a limited number of product line, offers many line the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness a group of products that are homogeneous or generally considered as substitutes for each other. product-mix strategy product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. offers significant variation of its products/offers few variation within the product line
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