Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 deep / shallow product mix 2 Product Mix 3 Costumer Group 4 Product Item 5 long / short product mix 6 expansion 7 Product Lines 8 Product Class 9 positioning 10 Target Market 11 narrow / broad product mix the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a collection of customers that can be shared by multiple accounts receivable companies. product-mix strategy offers significant variation of its products/offers few variation within the product line a limited number of product line, offers many line product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. is a group of related product items a group of products that are homogeneous or generally considered as substitutes for each other. the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness each individual good, service, or idea that a business offers for is a product item business has many products/ if a business doesnt have many items in its product line
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