deep / shallow product mix
Costumer Group
long / short product mix
Product Mix
positioning
Product Lines
Target Market
Product Class
narrow / broad product mix
Product Item
expansion
a collection of customers that can be shared by multiple accounts receivable companies.
a group of products that are homogeneous or generally considered as substitutes for each other.
business has many products/ if a business doesnt have many items in its product line
each individual good, service, or idea that a business offers for is a product item
the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.`
a limited number of product line, offers many line
the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness
offers significant variation of its products/offers few variation within the product line
product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances.
is a group of related product items
product-mix strategy
