Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 Product Lines 2 Product Mix 3 Product Item 4 narrow / broad product mix 5 positioning 6 expansion 7 Target Market 8 deep / shallow product mix 9 Costumer Group 10 Product Class 11 long / short product mix the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a collection of customers that can be shared by multiple accounts receivable companies. product-mix strategy business has many products/ if a business doesnt have many items in its product line a limited number of product line, offers many line is a group of related product items a group of products that are homogeneous or generally considered as substitutes for each other. product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness each individual good, service, or idea that a business offers for is a product item offers significant variation of its products/offers few variation within the product line
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