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We collaborate with users to find a sweet spot and continually monitor calorie budget.

What calorie budget looks like BEFORE the coach changes it.

What Calorie budget looks like AFTER it's changed by coach.

Segue to goal setting. Plus schedule at least 1 follow-up check-in during the 1st 3- weeks about calorie budget specifically.

If user reports hunger, suggest change to budget-normalize & be empathetic. Bump ⇡ calories by 200 1st & continue to check in.

Don’t mention up front that we won’t take calories below 1200

Small increases in calories won't derail their progress

What to do if the calorie budget feels TOO LOW for your user.

We collaborate with users to find a sweet spot and continually monitor calorie budget.

It’s impressive that you’re able to listen to your body & recognize your hunger! It’s not easy, but it’s a HUGE skill when it comes to losing weight and developing a healthy lifestyle!

The Over-Under 1400 rule of thumb

Onboarding transition message example.

If calorie budget is less than 1400- don’t adjust. If greater than 1400- bump ⇣ by 100 cal increments.

...I was thinking we could kick off with a mini action plan: logging all meals over the next 3 days. You’ll experiment w/ how your budget feels...

Example message for user whose calorie budget feels TOO LOW.

Small increases in calories won't derail progress.

This happens after the day 5 check-in discussion on calorie budget.

Don’t mention up front that we won’t take calories below 1200