Matching Pairs Social Media ManagementOnline version MATCH by LINA MARIA JIMENEZ HERNANDEZ 1 ROI 2 Comprehensive 3 Social media ads 4 Analytics 5 scheduling 6 automation 7 Social media tracking 8 CRM 9 Engagement measures the public shares, likes and comments for an online business' social media efforts. the most accurate and efficient method of measuring the performance of individual social media marketing initiatives. complete and including everything that is necessary is a technology for managing all your company's relationships and interactions with customers and potential customers. Customer Relationship Management. the use of machines and computers that can operate without needing human control is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media. a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. is a metric showing the amount of value generated by your investments in social media. Return On Investment the act of planning your posts to be posted at a particular time or date on your specified social media account/s.