Fill in the Blanks CHAPTER 10 COMPLETEOnline version This exercise includes sentences taken from the first part of the chapter that students have to complete. by naldy arteaga oliva 1 imbue licensee's ensure licensing forge licensor's crafted assets nurtured depicts conveys provided distinguish premium recognize Product managers that brands offer more than product identification and a means to their products from those of competitors . Marketers can and do a brand with a personality through advertising that a certain user or usage situation and emotions or feelings to be associated with the brand . Brand equity doesn't just happen . It is carefully and by marketing programs that strong , favorable , and unique customer associations and experiences with a brand . The recognition that brands are is apparent in the decision to buy and sell brands . Successful brand requires careful marketing analysis to a proper fit between the brand and the products . Brand equity , in this instance , is represented by the a consumer will pay for one brand over another when the functional benefits are identical .
New game