Video Quiz: Shrinkflation May Leave Fewer (shrinkflation - listening comprehension


Shrinkflation May Leave Fewer Online version video quiz by Ágnes Sebestyén 1 The price of a bag of chips has increased. a True b False 2 Though Pepsico say the change to Doritos was part of ...., during this period of high inflation some companies are using shrinkflation to ...... a ongoing product evolution - decrease production costs b ongoing product evolution - combat higher production costs c an advertising campaign - combat higher production costs d an advertising campaign- decrease production costs 3 What is the definition of shrinkflation? Written answer 4 Customers can more easily accept shrinkflation than price raise. a True b False 5 What is Oreo's trick? Written answer 6 Some companies claim they are giving customers some added .... Written answer 7 What is the term companies prefer using instead of "shrinkflation"? Written answer 8 Changing the packaging or size always leads to charging more per ounce. a True b False 9 When consumers realized that the yogurt container had become smaller, it caused some .... with consumers. a upset b backpack c backlash d outrage e critiques 10 Why do companies use shrinkflation? select ALL correct answers mentioned in the video. Select one or more answers a to keep their prices lower b to keep their prices competitive c to combat higher production costs d to make constant changes in their production lines e to make package design more attractive to customers 11 Shrinkflation is very easy for companies to do. a True b False 12 in 2016, due to rising costs of ingredients, Mondelez cut the weight of some Toblerone bars sold in the UK by ..... Select one or more answers a making the chocolate peaks smaller b widening the gaps between the chocolate peaks c making the bars shorter d making the bars narrower 13 The company continued the production of the new version of the chocolate bar. a True b False 14 What should customers expect? Select ALL correct answers. Select one or more answers a Smaller companies will follow suit. b The changes companies have made will last. c The old sizes will go back. d The old prices will go back.

1

The price of a bag of chips has increased.

a

True

b

False

2

Though Pepsico say the change to Doritos was part of ...., during this period of high inflation some companies are using shrinkflation to ......

a

ongoing product evolution - decrease production costs

b

ongoing product evolution - combat higher production costs

c

an advertising campaign - combat higher production costs

d

an advertising campaign- decrease production costs

3

What is the definition of shrinkflation?

Written answer

4

Customers can more easily accept shrinkflation than price raise.

a

True

b

False

5

What is Oreo's trick?

Written answer

6

Some companies claim they are giving customers some added ....

Written answer

7

What is the term companies prefer using instead of "shrinkflation"?

Written answer

8

Changing the packaging or size always leads to charging more per ounce.

a

True

b

False

9

When consumers realized that the yogurt container had become smaller, it caused some .... with consumers.

a

upset

b

backpack

c

backlash

d

outrage

e

critiques

10

Why do companies use shrinkflation? select ALL correct answers mentioned in the video.

Select one or more answers

a

to keep their prices lower

b

to keep their prices competitive

c

to combat higher production costs

d

to make constant changes in their production lines

e

to make package design more attractive to customers

11

Shrinkflation is very easy for companies to do.

a

True

b

False

12

in 2016, due to rising costs of ingredients, Mondelez cut the weight of some Toblerone bars sold in the UK by .....

Select one or more answers

a

making the chocolate peaks smaller

b

widening the gaps between the chocolate peaks

c

making the bars shorter

d

making the bars narrower

13

The company continued the production of the new version of the chocolate bar.

a

True

b

False

14

What should customers expect? Select ALL correct answers.

Select one or more answers

a

Smaller companies will follow suit.

b

The changes companies have made will last.

c

The old sizes will go back.

d

The old prices will go back.

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Shrinkflation May Leave Fewer

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Shrinkflation May Leave Fewer Online version

by Ágnes Sebestyén

The price of a bag of chips has increased.

Though Pepsico say the change to Doritos was part of ...., during this period of high inflation some companies are using shrinkflation to ......

What is the definition of shrinkflation?

Written answer

Customers can more easily accept shrinkflation than price raise.

What is Oreo's trick?

Written answer

Some companies claim they are giving customers some added ....

Written answer

What is the term companies prefer using instead of "shrinkflation"?

Written answer

Changing the packaging or size always leads to charging more per ounce.

When consumers realized that the yogurt container had become smaller, it caused some .... with consumers.

Why do companies use shrinkflation? select ALL correct answers mentioned in the video.

Select one or more answers

Shrinkflation is very easy for companies to do.

in 2016, due to rising costs of ingredients, Mondelez cut the weight of some Toblerone bars sold in the UK by .....

Select one or more answers

The company continued the production of the new version of the chocolate bar.

What should customers expect? Select ALL correct answers.

Select one or more answers

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