Matching Pairs Marketing vocabularyOnline version Match the columns by Andrés Anaya 1 A loyalty program 2 Product placement 3 Coupon codes 4 A celebrity endorsement 5 Search-engine marketing 6 A free sample 7 Word-of-mouth marketing 8 Comparative marketing points out the superiority of a product over its competitors. can be obtained at many websites or magazines and entitle customers to discounts. lets people try a product they weren't planning on buying. promotes a product or service related to your search on the results page. links the name and image of a famous person to a product. occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. rewards customers for repeatedly purchasing products from one retailer.
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