Matching Pairs Marketing vocabularyOnline version Match the columns by Andrés Anaya 1 Word-of-mouth marketing 2 Comparative marketing 3 A loyalty program 4 A celebrity endorsement 5 A free sample 6 Product placement 7 Search-engine marketing 8 Coupon codes rewards customers for repeatedly purchasing products from one retailer. links the name and image of a famous person to a product. points out the superiority of a product over its competitors. gets attention for products when they are shown in movies or on TV shows. lets people try a product they weren't planning on buying. occurs when satisfied customers tell others about their positive experience. promotes a product or service related to your search on the results page. can be obtained at many websites or magazines and entitle customers to discounts.
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