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Crossword Puzzle
Crossword Puzzle

MERCADOTECNIA (GASTRONOMÍA)

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MERCADOTECNIA (GASTRONOMÍA)

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About this activity

Conceptos fundamentales

Created by

Hazael García González
Hazael García González
Mexico
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MERCADOTECNIA

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MERCADOTECNIA (GASTRONOMÍA)
 

Crossword Puzzle

MERCADOTECNIA (GASTRONOMÍA)Online version

Conceptos fundamentales

by Hazael García González
1

Es lo que se presenta en la mente del consumidor al ver o escuchar sobre una marca o producto. Es decir, el lugar que ocupa en el mercado

2

Proceso mediante el cual se establecen estrategias para satisfacer necesidades mediante el intercambio comercial

3

Etapa del ciclo de vida que requiere mayor inversión en publicidad y mercadotecnia

4

Segmentación de mercados que se hace de acuerdo al uso que se le da al producto

5

Son características positivas e internas de una empresa, marca o producto

6

Segmentación de mercados que se realiza de acuerdo al ámbito que puede ser local, regional, etc.

7

Es una forma de comunicación que busca informar y persuadir sobre productos comerciales

8

Elemento de la Mezcla de Mercadotecnia que se conforma por acciones estratégicas para acelerar la venta de productos mediante incentivos

9

Cualquier cosa que esta disponible para satisfacer una necesidad o deseo mediante un intercambio comercial.

10

Elemento de la Mezcla de Mercadotecnia que se refiere al recurso humano

11

Son características externas y negativas de una empresa, marca o producto

12

Es la cantidad de dinero que un consumidor debe pagar por un producto

13

Etapa del ciclo de vida que tiene mayor duración y estabilidad

14

Elemento de la Mezcla de Mercadotecnia que se refiere a la distribución de los productos

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14
2
12
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9
1
 
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