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Crossword Puzzle
Crossword Puzzle

FIJACIÓN DE PRECIOS

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FIJACIÓN DE PRECIOS

Crossword Puzzle

(2)
Actividad relacionada con la fijación de precios

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Create copy
mercadotecnia
precio
estrategias de precio
Recommended age: 21 years old
106 times made

Created by

Ivette Yazmín Dovalina Montenegro
Ivette Yazmín Dovalina Montenegro
Mexico

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    KATHERINE ELEYNE MANUEL HERNANDEZ
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    BRIAN ALBERTO ABREU PÉREZ
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    ELVIA ANGELINA ROMO SOLIS
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Crossword Puzzle

FIJACIÓN DE PRECIOSOnline version

Actividad relacionada con la fijación de precios

by Ivette Yazmín Dovalina Montenegro
1

Consiste en aventurarse en nuevos mercados con nuevos productos

2

Variación de un factor mientras los demás se mantienen constantes, al aumentar el precio del producto

3

Estrategia en la que se fija un precio bajo con el fin de atraer la mayor cantidad de consumidores

4

Cuando existen pocos competidores, generalmente grandes, que tienen precios similares, es posible establecer precios bajos porque la competencia lo permite.

5

Procedimiento que consiste en una invitación a contratar, serviciosO productos, de acuerdo con bases previamente determinadas

6

Estrategia que busca captar el nivel más alto del mercado

7

En esta estrategia se recomienda fijar un nivel de precios similar al de la competencia, pero con la diferencia de que el producto presente un beneficio extra

8

Cuando hay un sólo vendedor, por lo que no se tiene la necesidadde manejar una estrategia de precios con base en la competencia

9

Estarategia en donde se les incentiva a los vendedores del producto para promoverlo de la mejor manera

10

Debe estar asociado al valor percibido promedio del producto y afectará necesariamente la demanda

11

Se les incentiva a los consumidores medio de cupones de descuento o envió de muestras grat

12

Percepción que crea el consumidor al incorporar en su mente la oferta del producto o servicio

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