Matching Pairs Knowledge check 5 (EI_4) (D)Online version The following are a series of questions related to the topic. Select the items in the left column to match them with the items in the right column. At the end, you will receive feedback. You will also have the option to "Volver a jugar" the assessment again. by Jessica Esqueda Gonzalez 1 Describes the most important assets required to make a business model work: 2 A pharmaceutical company such as Novartis, for example, is predicated on an army of experienced scientists and a large and skilled sales force. The most important source is: 3 Resources such as brands, proprietary knowledge, patents and copyrights, partnerships, and customer databases are increasingly important components of a strong business model: Human sources Key sources Intellectual sources
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