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Comportamiento del consumidor

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Comportamiento del consumidor

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Diferentes enfoques del comportamiento del consumidor.

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Recommended age: 18 years old
3 times made

Created by

Erick Bermúdez Córdoba
Erick Bermúdez Córdoba
Colombia

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Comportamiento del consumidorOnline version

Diferentes enfoques del comportamiento del consumidor.

by Erick Bermúdez Córdoba
1

psicosociológico motivación económico motivacional

Enfoques del comportamiento del consumidor :
Enfoque : El individuo posee un conocimiento completo de sus deseos y es capaz de actuar racionalmente para satisfacer sus necesidades , siendo su única motivación la maximización de la utilidad .
Enfoque : Amplía el campo de las variables que influyen en el comportamiento , considerando además de las económicas , las psicológicas y las sociales .
Enfoque : La es la fuerza que empuja a las personas a la acción , fuerza que es provocada por un estado de tensión debido a una necesidad insatisfecha . El principal autor es Maslow , que estableció una jerarquía de las necesidades .

 
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