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Ch. 1 Key Vocabulary/Concepts

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Social Media Marketing Class

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Unscramble Letters

Ch. 1 Key Vocabulary/ConceptsOnline version

Social Media Marketing Class

by Emily O'Berry
1

process of communicating with potential customers to promote a product or service

2

consumers’ level of recognition of a company’s product, service, or brand

3

distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors

4

process of creating and maintaining the identity of a brand

  
  
5

statement or phrase that encourages audience response

     
  
  
6

marketing strategy focused on getting customers to support your product or brand

  
  
7

range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction

  
  
8

path the product or service purchased travels from the company to consumer

9

process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes

  
  
10

diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service

  
  
11

the difference between a company's revenue and its costs; Revenue - Costs = ________

12

process of communicating a company’s value to customers

13

process of gathering and analyzing information about customers’ needs and preferences

  
  
14

process of determining the most effective approach to advertise a product or service

  
  
15

process of promoting a product in a retail environment, including the visual display in retail stores

16

what is communicated to and perceived by an audience; can be verbal, written, and non-verbal

17

how businesses communicate with audiences

18

refers to where the product is sold and delivered to customers

19

the cost of a product or service a company offers

20

refers to the actual product or service a company offers

21

refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services

22

efforts made by a company to shape the way audiences perceive the company

  
  
23

department responsible for selling products or services to customers and meeting the company sales goals

24

short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service

  
  
25

identified groups of consumers most likely to purchase your product or service

  
  
26

a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched

  
  
27

the collection, reporting, and examination of actions taken on a website

  
  
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