Unscramble Letters Ch. 1 Key Vocabulary/ConceptsOnline version Social Media Marketing Class by Emily O'Berry 1 process of communicating with potential customers to promote a product or service I R E T G I D A N S V 2 consumers’ level of recognition of a company’s product, service, or brand S R E N A E W A S 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D A B R N 4 process of creating and maintaining the identity of a brand D N A R M A N T G E M A B N E 5 statement or phrase that encourages audience response T I C O C A N A O T L L 6 marketing strategy focused on getting customers to support your product or brand R T C E D S M C O O C A A U V Y 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction M O R C E P S T S R U P U T O 8 path the product or service purchased travels from the company to consumer D N B R I T T U I I O S 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes G N T N I V N E N P A E L 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service U F O R C G S P S U O 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ A I R N M G 12 process of communicating a company’s value to customers K G T R E I M A N 13 process of gathering and analyzing information about customers’ needs and preferences S R M E G T K H R N I C E R E A A 14 process of determining the most effective approach to advertise a product or service I G A M L E P N N N I D A 15 process of promoting a product in a retail environment, including the visual display in retail stores E A N H N I G I D R S C M 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal G E A S S E M 17 how businesses communicate with audiences I M S A G E N S G 18 refers to where the product is sold and delivered to customers L E P C A 19 the cost of a product or service a company offers C P I R E 20 refers to the actual product or service a company offers U T R D P O C 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services O I O P T R M O N 22 efforts made by a company to shape the way audiences perceive the company S L R B T P I N A I L U C E O 23 department responsible for selling products or services to customers and meeting the company sales goals L S E A S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service T A O S O E M S O R I L P N 25 identified groups of consumers most likely to purchase your product or service T E N T G E R A E I A D C S U 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched M S T S E E T A K T R 27 the collection, reporting, and examination of actions taken on a website A C N T L W Y B S A I E
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