Unscramble Letters Ch. 1 Key Vocabulary/ConceptsOnline version Social Media Marketing Class by Emily O'Berry 1 process of communicating with potential customers to promote a product or service D R T I E V G S A I N 2 consumers’ level of recognition of a company’s product, service, or brand A S E R N S W A E 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors A R B N D 4 process of creating and maintaining the identity of a brand A A G N B M T D N M A N E R E 5 statement or phrase that encourages audience response O T A L L A N C C T O I 6 marketing strategy focused on getting customers to support your product or brand U O S T R V C O A C E M Y A C D 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction R O C U P R T S M T P S E O U 8 path the product or service purchased travels from the company to consumer R T N O T U I D I S I B 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes E N N L A V G E P I N N T 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service U U S P O F G S R C O 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ N I A M R G 12 process of communicating a company’s value to customers G R K N I E T M A 13 process of gathering and analyzing information about customers’ needs and preferences R H S R I K E T E N R A A G M E C 14 process of determining the most effective approach to advertise a product or service I L N N M G A P A E N I D 15 process of promoting a product in a retail environment, including the visual display in retail stores N N A S H I D I G R C E M 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal M G S E S A E 17 how businesses communicate with audiences A S G I G E M S N 18 refers to where the product is sold and delivered to customers P L E C A 19 the cost of a product or service a company offers P R I E C 20 refers to the actual product or service a company offers T U C D R P O 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services P O I R N T M O O 22 efforts made by a company to shape the way audiences perceive the company L A S E L R P B I C I U O N T 23 department responsible for selling products or services to customers and meeting the company sales goals S A S E L 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service I S E O N M T A R L P O O S 25 identified groups of consumers most likely to purchase your product or service I A N E R E U A S G C T E D T 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched T E R S T T A S K M E 27 the collection, reporting, and examination of actions taken on a website A I N L C E A W Y S B T
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