Unscramble Letters Ch. 1 Key Vocabulary/ConceptsOnline version Social Media Marketing Class by Emily O'Berry 1 process of communicating with potential customers to promote a product or service D I I E T A S G N V R 2 consumers’ level of recognition of a company’s product, service, or brand W N S R A A E S E 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors B D R A N 4 process of creating and maintaining the identity of a brand M M E A B N N A T A R N D G E 5 statement or phrase that encourages audience response I O L A A T L N C T O C 6 marketing strategy focused on getting customers to support your product or brand A T R O A D C C V O E S C Y M U 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction U P T S M C T U R P O O E R S 8 path the product or service purchased travels from the company to consumer S T I D N O B R I T I U 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes V N N A N N G I E T E L P 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service P F U G C U S O S O R 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ A G M I N R 12 process of communicating a company’s value to customers G T N M A I E R K 13 process of gathering and analyzing information about customers’ needs and preferences E A E N T H R R E M K S G C A R I 14 process of determining the most effective approach to advertise a product or service L P E N M I D I A N N A G 15 process of promoting a product in a retail environment, including the visual display in retail stores N I A I H D G E R S N C M 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal E E M S G S A 17 how businesses communicate with audiences A S I G G M E N S 18 refers to where the product is sold and delivered to customers E A P L C 19 the cost of a product or service a company offers C P R E I 20 refers to the actual product or service a company offers P T R D C O U 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services T R P O I M N O O 22 efforts made by a company to shape the way audiences perceive the company I N E P B L O S L U C A I R T 23 department responsible for selling products or services to customers and meeting the company sales goals L E A S S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service S R O S L O E O M I P A T N 25 identified groups of consumers most likely to purchase your product or service A R D E N T E C T A I S U E G 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched T E S T T K E M S R A 27 the collection, reporting, and examination of actions taken on a website N C L S E B T A A I W Y
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