Unscramble Letters Ch. 1 Key Vocabulary/ConceptsOnline version Social Media Marketing Class by Emily O'Berry 1 process of communicating with potential customers to promote a product or service G I S N V D E R I T A 2 consumers’ level of recognition of a company’s product, service, or brand W A S N A E R E S 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D A R B N 4 process of creating and maintaining the identity of a brand N M M A N G N T A A R E B D E 5 statement or phrase that encourages audience response C A O L N A T C L O T I 6 marketing strategy focused on getting customers to support your product or brand C R O S M C A T E C V D A Y O U 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction S E P C R R P O U M O U T T S 8 path the product or service purchased travels from the company to consumer T B U I D S T I I N O R 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes N I G E N V N T P E A L N 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service R C F U O P S O G U S 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ R N I M A G 12 process of communicating a company’s value to customers E A T G R K I N M 13 process of gathering and analyzing information about customers’ needs and preferences R H R E T M C N G A R K I S E A E 14 process of determining the most effective approach to advertise a product or service L I P M N A N G A N E I D 15 process of promoting a product in a retail environment, including the visual display in retail stores N C S D N I A M E R G H I 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal S E E G S A M 17 how businesses communicate with audiences M A E N G S I S G 18 refers to where the product is sold and delivered to customers C P L A E 19 the cost of a product or service a company offers R C E I P 20 refers to the actual product or service a company offers R O T D P U C 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services P T R M O O N O I 22 efforts made by a company to shape the way audiences perceive the company A T I O C E L R S L N U B P I 23 department responsible for selling products or services to customers and meeting the company sales goals S L E A S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service N E M T O O P S R I L S O A 25 identified groups of consumers most likely to purchase your product or service E T U I R C D N A S T G E A E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched E S S A T M K T E R T 27 the collection, reporting, and examination of actions taken on a website A A C S W Y L E N I B T
New game