Unscramble Letters Ch. 1 Key Vocabulary/ConceptsOnline version Social Media Marketing Class by Emily O'Berry 1 process of communicating with potential customers to promote a product or service G I E R N I T V D S A 2 consumers’ level of recognition of a company’s product, service, or brand N W R S E A S E A 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors B D N R A 4 process of creating and maintaining the identity of a brand E T N R A G N M M A E A D B N 5 statement or phrase that encourages audience response O L C O C A T L A T N I 6 marketing strategy focused on getting customers to support your product or brand O A T M A R E C C D C O S U Y V 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction P S O U U P O C E T R R M T S 8 path the product or service purchased travels from the company to consumer I U B O I S N I R T T D 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes A N I E G N E N L N P V T 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service G U U P C R O S O F S 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ I R A M N G 12 process of communicating a company’s value to customers M N R T G A I K E 13 process of gathering and analyzing information about customers’ needs and preferences M K T N R A I E E C S R H A E G R 14 process of determining the most effective approach to advertise a product or service N N E A P I D L M I A N G 15 process of promoting a product in a retail environment, including the visual display in retail stores R G I N N A D H E S C M I 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal G E M S S E A 17 how businesses communicate with audiences S G M S G A I E N 18 refers to where the product is sold and delivered to customers A P L C E 19 the cost of a product or service a company offers I R E P C 20 refers to the actual product or service a company offers O T R U D C P 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services M P O O N O R I T 22 efforts made by a company to shape the way audiences perceive the company E T U O L R I S I L C B A P N 23 department responsible for selling products or services to customers and meeting the company sales goals S E S A L 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service N L I R O T A S E P O O S M 25 identified groups of consumers most likely to purchase your product or service A T I N C G A E R U E T D E S 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched E R M E S T A T K T S 27 the collection, reporting, and examination of actions taken on a website W N I S B T A E L C A Y
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