Matching Pairs Digital Marketing Job TitlesOnline version Test your knowledge of digital marketing categories. by Sammy Santiago Realon 1 This area of marketing is focused on leveraging the power of social media networks to achieve your marketing and branding goals without needing to pay advertising premiums. 2 This area of marketing is focused on gaining online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo 3 This area of marketing is focused on establishing a long-term, strategic plan to continuously boost a brand's recognition and reputation with consumers. 4 This area of marketing is focused on making customers on email lists aware of new products, discounts, and other services. 5 This area of marketing utilizes and optimizes software that handles routine marketing tasks without the need for human action. 6 This area of marketing uses external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads 7 This area of marketing collaborates with well-known figures who have a following for increased audiences and loyalty. 8 This area of marketing focuses on generating consumer interest for a product or service with the goal of turning that interest into a sale. 9 This area of marketing tailors messages based on the current stage of the customer and meet the needs they have in order to move them to the next stage 10 This area of marketing is focused on making repeat customers purchase more frequently and with larger order value, 11 This area of marketing is focused on strategizing and developing a variety of written and visual media, including blog posts, videos, podcasts, newsletters, and landing pages that can be used across a multitude of marketing channels. 12 This area of marketing is focused on developing strategic collaboration between two or more entities that helps each individual entity reach its respective business goals Search Marketing Automation Marketing Brand Marketing Email Marketing Lead Generation Paid Media Marketing (+Social) Influencer Marketing Social Media Marketing (Organic) Partner/Affiliate Marketing Lifecycle Marketing Content Marketing Retention Marketing
New game