Matching Pairs Tourism marketing tasksOnline version Tourism marketing tasks by Hai Ha Vu 1 2. The market opportunities have to be analyzed through market segmentation 2 3. The needs of the tourists have to be translated into products through product planning and design 3 1. Identifying the needs of tourists. This is done through marketing research 4 4. The value of tourism products and services is determined through a pricing policy 5 6. The tourists have to be informed and motivated through promotion, which includes advertising and selling 6 5. The product has to be made available to the customers (tourists) through distribution A global tour operator provides tourists access to diverse destinations by establishing partnerships with travel agencies worldwide. A luxury hotel implements a pricing policy that positions itself as a high-end destination, showing the value of exclusive accommodationand service A travel company identifies a growing demand for relaxation experiences. They design a wellness retreat package in a tranquil coastal town. The New York City Tourism Board uses promotion to inform and motivate tourists to visit. An international cruise line identifies that families, honeymooners, and retirees are distinct groups with different needs and preferences. The Vietnam Tourism Board conducts marketing research to identify the needs and preferences of potential tourists.
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