Matching Pairs 1 EBS II Unit 2 Vocab ReviewOnline version Review is glue by Barbara Van der Veer 1 Top of mind awareness 2 Figure out 3 Fad 4 Gateway 5 Fade away 6 A long shot 7 Write off 8 Find out 9 Trend 10 Burn out 11 Bound to 12 Foolproof Highly unlikely, the opposite of a safe bet Something which is temporarily very popular Incapable of going wrong or being used incorrectly To disregard or dismiss s.t./s.o. as insignificant Likely to To gradually lose popularity and/or disappear To solve a problem, discover an answer to a question, decipher An access point, a window of opportunity A measure of how high brands rank in the consciousness of consumers A lasting change which serves a purpose and/or meets a need in society To discover or learn a piece of information, become aware of To become completely exhausted after working too much or being too overwhelmed