Matching Pairs 1 EBS II Unit 2 Vocab ReviewOnline version Review is glue by Barbara Van der Veer 1 Bound to 2 Top of mind awareness 3 Burn out 4 Find out 5 Foolproof 6 A long shot 7 Fade away 8 Write off 9 Trend 10 Figure out 11 Gateway 12 Fad A measure of how high brands rank in the consciousness of consumers Something which is temporarily very popular To become completely exhausted after working too much or being too overwhelmed To gradually lose popularity and/or disappear An access point, a window of opportunity Highly unlikely, the opposite of a safe bet To disregard or dismiss s.t./s.o. as insignificant A lasting change which serves a purpose and/or meets a need in society Incapable of going wrong or being used incorrectly To discover or learn a piece of information, become aware of Likely to To solve a problem, discover an answer to a question, decipher