Matching Pairs 1 EBS II Unit 2 Vocab ReviewOnline version Review is glue by Barbara Van der Veer 1 Write off 2 Foolproof 3 Figure out 4 Find out 5 Trend 6 Fad 7 Top of mind awareness 8 Burn out 9 A long shot 10 Gateway 11 Fade away 12 Bound to To gradually lose popularity and/or disappear To become completely exhausted after working too much or being too overwhelmed To disregard or dismiss s.t./s.o. as insignificant Likely to Highly unlikely, the opposite of a safe bet A measure of how high brands rank in the consciousness of consumers Something which is temporarily very popular To discover or learn a piece of information, become aware of A lasting change which serves a purpose and/or meets a need in society Incapable of going wrong or being used incorrectly To solve a problem, discover an answer to a question, decipher An access point, a window of opportunity