Matching Pairs 1 EBS II Unit 2 Vocab ReviewOnline version Review is glue by Barbara Van der Veer 1 Foolproof 2 Fad 3 Find out 4 Figure out 5 A long shot 6 Gateway 7 Burn out 8 Trend 9 Fade away 10 Bound to 11 Write off 12 Top of mind awareness To discover or learn a piece of information, become aware of A lasting change which serves a purpose and/or meets a need in society To disregard or dismiss s.t./s.o. as insignificant To gradually lose popularity and/or disappear A measure of how high brands rank in the consciousness of consumers Incapable of going wrong or being used incorrectly Highly unlikely, the opposite of a safe bet To become completely exhausted after working too much or being too overwhelmed To solve a problem, discover an answer to a question, decipher An access point, a window of opportunity Likely to Something which is temporarily very popular