Matching Pairs Types of adsOnline version Match the types of ads with their descriptions. by Pablo Contreras 1 Association of ideas 2 Guilt 3 Technology 4 Edorsment 5 The camera never lies the product is connected to a particular idea (for example, cars=freedom) the product uses the last technology (for example, the lastest generation smartphone) the ad makes you feel bad for not having the product (a safer seat for children) the product looks visually attractive or appealing(for example, the perfect burguer) a respected expert or celebrity supports the product (for example, a movie star)