Matching Pairs Types of adsOnline version Match the types of ads with their descriptions. by Pablo Contreras 1 Guilt 2 Technology 3 Edorsment 4 The camera never lies 5 Association of ideas the product looks visually attractive or appealing(for example, the perfect burguer) the product uses the last technology (for example, the lastest generation smartphone) the ad makes you feel bad for not having the product (a safer seat for children) a respected expert or celebrity supports the product (for example, a movie star) the product is connected to a particular idea (for example, cars=freedom)