Matching Pairs Types of adsOnline version Match the types of ads with their descriptions. by Pablo Contreras 1 The camera never lies 2 Technology 3 Association of ideas 4 Edorsment 5 Guilt a respected expert or celebrity supports the product (for example, a movie star) the product uses the last technology (for example, the lastest generation smartphone) the product is connected to a particular idea (for example, cars=freedom) the ad makes you feel bad for not having the product (a safer seat for children) the product looks visually attractive or appealing(for example, the perfect burguer)