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THE SEVEN PS OF THE MARKETING MIX

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The marketing mix describes all the marketing activities involved
in influencing a customer’s decision to purchase a product. The
different elements of the marketing mix are described as the 7Ps.

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THE SEVEN PS OF THE MARKETING MIXOnline version

The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps.

by CRISTOBAL DOMINGUEZ CALLEJAS
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