Matching Pairs THE SEVEN PS OF THE MARKETING MIXOnline version The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. by CRISTOBAL DOMINGUEZ CALLEJAS 1 The promotion 2 The people 3 The product 4 The place 5 The process 6 The price 7 The physical Involved in customers buying the product; for example, what forms do they need to fill in? Involved in the sales process, such as shop assistants. This describes the distribution of the product and how ownership is transferred from the producer to the consumer. Evidence such as the décor of the offices, the website or the company uniform charged to the customer for the product. This refers to communications about the product such as advertising itself, for example its specifications and features.
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