Matching Pairs THE SEVEN PS OF THE MARKETING MIXOnline version The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. by CRISTOBAL DOMINGUEZ CALLEJAS 1 The product 2 The price 3 The people 4 The promotion 5 The place 6 The physical 7 The process itself, for example its specifications and features. This describes the distribution of the product and how ownership is transferred from the producer to the consumer. Involved in the sales process, such as shop assistants. Involved in customers buying the product; for example, what forms do they need to fill in? This refers to communications about the product such as advertising Evidence such as the décor of the offices, the website or the company uniform charged to the customer for the product.
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