Matching Pairs BUSINESS RESULT_ADV_MARKETING_VOCABOnline version Matching exercise. by María Alejandra Millán Betancourt 1 Demand 2 Turnover 3 Profit margin 4 Lifestyle product 5 Segment 6 Niche A need for something to be supplied. A small and specialised market or part of a market. The amount of business a company does in a period of time. The difference between the price a product is sold for and what it cost to manufacture. A specialised product which adds to the positive image and identity of the buyer. One of the parts a market is divided into.