Matching Pairs BUSINESS RESULT_ADV_MARKETING_VOCABOnline version Matching exercise. by María Alejandra Millán Betancourt 1 Turnover 2 Demand 3 Segment 4 Niche 5 Profit margin 6 Lifestyle product A need for something to be supplied. The amount of business a company does in a period of time. One of the parts a market is divided into. The difference between the price a product is sold for and what it cost to manufacture. A small and specialised market or part of a market. A specialised product which adds to the positive image and identity of the buyer.