Matching Pairs BUSINESS RESULT_ADV_MARKETING_VOCABOnline version Matching exercise. by María Alejandra Millán Betancourt 1 Profit margin 2 Turnover 3 Segment 4 Lifestyle product 5 Demand 6 Niche A need for something to be supplied. One of the parts a market is divided into. The difference between the price a product is sold for and what it cost to manufacture. The amount of business a company does in a period of time. A specialised product which adds to the positive image and identity of the buyer. A small and specialised market or part of a market.