Matching Pairs Hotel chainsOnline version Match the words and phrases to their meanings. by Cintia Lazarte 1 mid-market segment. 2 customer journey 3 unique feature 4 quality inspector 5 incentive 6 loyalty programme 7 brand standard 8 mystery customer A person who checks that the product or service is at the correct level. A person who pretends to use the product or service in order to test the company's customer service. The path that you go on as soon as you start using a product or service. One thing that makes you different from your competitors. A system where customers get points and benefits from being a member. Something that encourages you to do something. A level of service that a business guarantees. The part of the market between the luxury end and the basic.