Matching Pairs Hotel chainsOnline version Match the words and phrases to their meanings. by Cintia Lazarte 1 brand standard 2 loyalty programme 3 incentive 4 customer journey 5 mid-market segment. 6 mystery customer 7 unique feature 8 quality inspector Something that encourages you to do something. A person who checks that the product or service is at the correct level. The part of the market between the luxury end and the basic. A system where customers get points and benefits from being a member. The path that you go on as soon as you start using a product or service. A person who pretends to use the product or service in order to test the company's customer service. One thing that makes you different from your competitors. A level of service that a business guarantees.