Matching Pairs Hotel chainsOnline version Match the words and phrases to their meanings. by Cintia Lazarte 1 quality inspector 2 brand standard 3 loyalty programme 4 incentive 5 customer journey 6 unique feature 7 mystery customer 8 mid-market segment. The path that you go on as soon as you start using a product or service. A person who checks that the product or service is at the correct level. A person who pretends to use the product or service in order to test the company's customer service. One thing that makes you different from your competitors. A system where customers get points and benefits from being a member. The part of the market between the luxury end and the basic. A level of service that a business guarantees. Something that encourages you to do something.