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D1 - The real beauty

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D1 - The real beauty

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Vocalbulary Practice

Created by

Kim Ly
Kim Ly
United States

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D1 - The real beautyOnline version

Vocalbulary Practice

by Kim Ly
1

ethnicities airbrushed portrayals prevalent showcasing initiative authenticity sought perfection groundbreaking norms

In the early 2000s , the beauty industry was dominated by and unrealistic beauty standards set by pop stars and actors .

Enter the Dove Real Beauty Campaign , a that challenged traditional beauty and set a new standard for among people of all shapes and sizes .

Background of the Campaign
Dove to redefine beauty by showcasing real women with diverse body shapes , sizes , and .

The campaign aimed to celebrate natural beauty and challenge the narrow in the media at the time .

Evolution of " Real Beauty "
Launched in 2004 , the campaign initially featured print and TV ads everyday women alongside the tagline " Real Women , Real Beauty . "

However , it truly gained traction in 2013 with the " Real Beauty Sketches " video , which went viral .

 
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