Fill in the Blanks A lesson from Black FridayOnline version What have retailers learnt from Black Friday? by R Aldeco 1 products Friday prices week sales Thanksgiving Black Friday is the name given to the last in November , the day after . Retailers offer reduced on many of their . Many countries have adopted Black Friday as a way to boost Christmas . 2 increase presents delivered guarantee was For online retailers , Black Friday a particular challenge . Demand in the UK last year 30% higher than predicted . Tesco stores could no longer next - day delivery . Other stores had the same problem , and certain orders up to two weeks late . 3 need learnt meet check placing deliver operate copy Retailers have that they have to improve their forecasts and they have enough items in stock to customer demand . Also , they may more staff . With so many customers orders , warehouses need to over the weekend . 4 customers drivers transport employees janitors operators This could mean more call centre for calling to enquire about products and warehouses to process the orders . The carriers who the goods may also need extra over the weekend . 5 reduce send quote pay track receive agree Finally , retailers can the warehouse workload on Black Friday if they can much lower prices for non - urgent delivery . If customers can less , they'll to wait while they their shipment online .