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Get a feeling for new trends and ask yourself, how you can transfer them into your business idea!

Created by

patricia.theren@alanus.edu
patricia.theren@alanus.edu
Germany

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Get a feeling for new trends and ask yourself, how you can transfer them into your business idea!

by patricia.theren@alanus.edu
1

1. BEAUTY (2024)

Rising Eco-Consciousness: Millennials (50%) and Gen Z (45%) drop unsustainable brands.

Transparency: Consumers demand visible proof of sustainability, rejecting greenwashing.

Regulations: EU and US introduce stricter environmental laws for beauty brands.

Environmental Impact: Beauty sector under scrutiny for deforestation and emissions. 

2

4. FASHION (2024)

Health Focus: 49% of global consumers expect fashion brands to support their health.

Wellbeing Products: Combine fashion with services that promote physical and mental health.

Encourage Movement: Design collections that inspire consumers to stay active.

Brandcare Opportunity: Use wellbeing initiatives to restore trust and show genuine care.

3

6. FOOD & BEVERAGE (2024)

Active Regeneration: Consumers want to restore more to nature than they take.

High Demand: 83% of G20 consumers seek to contribute to nature restoration.

Leadership Opportunity: F&B brands can lead by combining regenerative practices with innovation.

Eco-Boosting Practices: Techniques like carbon sequestration and biodiversity monitoring support regeneration. 

4

12. RETAIL (2024)

Regain Trust: Use eco-theaters in stores to rebuild trust after greenwashing scandals.

Eco-Education: Create engaging shopping experiences focused on educating customers about sustainability.

Interactive Sustainability: Involve shoppers in your brand’s eco-journey through in-store initiatives.

Competitive Edge: Make physical stores a stage for sustainability to stand out in the retail industry.

5

1. AGE OF HEALING (2023)

Holistic Wellness: Consumers are shifting from self-improvement to self-transformation, valuing mental, emotional, spiritual, and social health.

Mental & Physical Health: 76% of people globally view mental and physical health as equally important.

Evolving Wellness: Wellness now extends beyond the physical, prompting brands to adapt their offerings.

Brand Integration: Companies must incorporate wellness into products, services, and campaigns in 2023 to meet new consumer expectations.
 
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