Matching Pairs BrandingOnline version Vocabulary by Michelle Mora 1 an economy brand 2 brand awareness 3 a premium brand 4 brand loyalty 5 brand positioning 6 brand identity 7 brand image what a company wants a customer to think about a brand a brand known for low prices a customer’s ability to recognise a brand and connect it to its products a customer’s real view of a brand a brand known for good quality and high prices a customer’s habit of always buying the same product how a product is marketed compared to similar products offered by other companies
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