Matching Pairs BrandingOnline version Vocabulary by Michelle Mora 1 brand loyalty 2 an economy brand 3 brand identity 4 brand positioning 5 brand image 6 brand awareness 7 a premium brand a customer’s habit of always buying the same product a brand known for good quality and high prices what a company wants a customer to think about a brand how a product is marketed compared to similar products offered by other companies a brand known for low prices a customer’s real view of a brand a customer’s ability to recognise a brand and connect it to its products
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