Matching Pairs BrandingOnline version Vocabulary by Michelle Mora 1 brand identity 2 a premium brand 3 brand positioning 4 brand awareness 5 brand image 6 an economy brand 7 brand loyalty how a product is marketed compared to similar products offered by other companies a customer’s ability to recognise a brand and connect it to its products a customer’s habit of always buying the same product a brand known for good quality and high prices a customer’s real view of a brand what a company wants a customer to think about a brand a brand known for low prices
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