Matching Pairs BrandingOnline version Vocabulary by Michelle Mora 1 brand awareness 2 brand positioning 3 brand image 4 brand identity 5 brand loyalty 6 an economy brand 7 a premium brand a brand known for low prices a customer’s real view of a brand a brand known for good quality and high prices a customer’s ability to recognise a brand and connect it to its products how a product is marketed compared to similar products offered by other companies a customer’s habit of always buying the same product what a company wants a customer to think about a brand
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