Matching Pairs BrandingOnline version Vocabulary by Michelle Mora 1 a premium brand 2 brand positioning 3 brand awareness 4 brand identity 5 brand image 6 brand loyalty 7 an economy brand a customer’s habit of always buying the same product a brand known for low prices a brand known for good quality and high prices how a product is marketed compared to similar products offered by other companies a customer’s real view of a brand a customer’s ability to recognise a brand and connect it to its products what a company wants a customer to think about a brand
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