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Rellene los espacios con la palabra que hace falta

Created by

Yedith Zavaleta Corrales
Yedith Zavaleta Corrales
Mexico

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Rellene los espacios con la palabra que hace falta

by Yedith Zavaleta Corrales
1

públicas consumidores relaciones cambiante mensaje externa influir elementos

El entorno en el que se desenvuelven los productos y servicios es . Las relaciones
pueden ayudarnos a sobre todos los que actúan sobre este entorno : la prensa , las
asociaciones de , las instituciones , los medios y cualquier colectivo que contribuya a formar
la opinión , creando un apropiado para cada uno de ellos . Algunas de las actividades realizadas
por las públicas son la gestión de la comunicación interna y de la empresa ( en caso de
no existir el departamento de comunicación como tal ) ; la organización de eventos ; el manejo de las
relaciones con los medios ( prensa , publicity ) ; programas de responsabilidad social empresarial ( RSE ) ;
cabildeo ( lobbying ) y la presencia de marca en la comunidad a través de patrocinios ( sponsoring )

 
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