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AI-generated celebrities teaching maths ...

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AI-generated celebrities teaching maths ...

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Boglárka Kozári
Boglárka Kozári
Hungary

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AI-generated celebrities teaching maths ...
 

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AI-generated celebrities teaching maths ...Online version

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by Boglárka Kozári
1

viral generate knowledge content distracting strategy attention irresistible hooking educational explains exploring views effective fixated

As a 23 - year - old London - based data engineer with experience in tutoring , Kabir Knupp runs the channel Onlock Learning , where he uses Parrot AI to deepfake videos of celebrities explaining basic concepts in math , physics , and engineering .
With sleek editing , simple language , and a relatable vibe , Kab ? s videos have racked up millions of and a shout - out from Elon Musk , whose likeness Kab replicated in a video where the tech mogul logarithms .
Kab had the idea for Onlock Learning while scrolling through " brain rot " content on YouTube Shorts . He wondered : " If we ? re watching brain rot [ ? ] and really random stuff that maybe doesn ? t give you any value , is there a way to kind of merge it so that you actually do get [ ? ] valuable ? "
So he landed on a simple plan : Take the - grabbing strategies that make brain - rot content virtually and use them to package content . For example , his videos use quick cuts , background music , subtitles ( which give your eyes something to lock on to ) , and , of course , AI - generated celebrities .
" Those things just really get you on [ the content ] and make it super easy to watch , " Kab said .
He initially planned to make AI - generated celebrities a small part of his . After all , one friend had told him that having conversations with AI Eminem , Donald Trump , or Ariana Grande might be a bit tacky . But then one of his deepfake videos ? featuring him speaking with Santa Claus and Buddy the Elf on Christmas Eve ? went . " It was good validation for my whole idea , " Kab said .
But are viewers really learning from the videos , or is this mostly just a fun gimmick ? After all , attention - grabbing strategies like quick edits and familiar faces might be good for viewers , but these devices might also be .
Without empirical data , it ? s difficult to know how this type of strategy is in helping viewers grasp and retain educational content . However , Kab suggested that the main function of his videos is to get people interested in deeper concepts in math , physics , and engineering .

 
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