Froggy Jumps Customer Marketing QuizOnline version Test your knowledge on customer relationships, perceived value, and loyalty programs! by sarah ayyad 1 What is customer perceived value? a The total revenue generated by a customer. b The customer's evaluation of the benefits versus the costs of a product. c The number of products a customer buys. 2 Which type of customer typically generates higher margins? a Occasional customers. b High margin customers. c Low margin customers. 3 What is a loyalty program designed to do? a Reduce marketing costs. b Increase product prices. c Encourage repeat purchases and customer retention. 4 What is club marketing? a A method of price reduction. b A strategy for mass marketing. c A marketing strategy that targets members of a specific group or club. 5 Which customer type is often less price-sensitive? a Low margin customers. b High margin customers. c New customers. 6 What is a key benefit of understanding customer satisfaction? a Higher product prices. b Improved customer retention and loyalty. c Increased advertising spend. 7 What do loyalty programs often reward? a Repeat purchases and customer engagement. b Customer complaints. c One-time purchases. 8 What is a characteristic of low margin customers? a They often require more service for less profit. b They always buy premium products. c They are highly loyal. 9 What is a common goal of customer relationship marketing? a To increase product variety. b To decrease customer service. c To build long-term relationships with customers. 10 Why is customer perceived value important? a It influences purchasing decisions and brand loyalty. b It determines the product's manufacturing cost. c It affects employee satisfaction.
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