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TIPOS DE DIAGNÓSTICO FODA

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TIPOS DE DIAGNÓSTICO FODA

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ALTERNATIVA DE DIAGNÓSTICO Y DETERMINACIÓN DE ESTRATEGIAS
DE INTERVENCIÓN EN DIVERSAS ORGANIZACIONES

Created by

Andrés Richards
Andrés Richards
Ecuador

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TIPOS DE DIAGNÓSTICO FODA
 

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TIPOS DE DIAGNÓSTICO FODAOnline version

ALTERNATIVA DE DIAGNÓSTICO Y DETERMINACIÓN DE ESTRATEGIAS DE INTERVENCIÓN EN DIVERSAS ORGANIZACIONES

by Andrés Richards
1

e compone solamente por un plano cartesiano basado solamente en dos dimensiones: la posición competitiva y el crecimiento del mercado

2

e basa en la tasa de crecimiento de las ventas contra la participación relativa del mercado en la industria

3

permite definir si una estrategia activa, conservadora, defensiva o competitiva es la más adecuada para una organización dada.

4

Cuando las carteras de negocios compiten en diferentes industrias, esta matriz es particularmente útil

5

permite establecer una evaluación de las es- trategias formuladas de una forma objetiva

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