Unscramble Letters Marketing Environment Unscramble ChallengeOnline version Test your knowledge of key concepts related to market dynamics and strategies. by sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. E S T T N M I G A E O N 2 The rivalry among businesses to attract customers and increase market share. P T T C N I O E I M O 3 The strategy of creating a distinct image of a product in the minds of consumers. N I G P N I O T O S I 4 The selection of specific groups of consumers to focus marketing efforts on. R G T A G E T N I 5 The practice of creating a unique name and image for a product in the consumer's mind. I R N N G D A B 6 General directions in which something is developing or changing in the market. D N T S E R 7 The systematic investigation into and study of materials and sources to establish facts. E H S E A C R R 8 A plan of action designed to achieve a long-term or overall aim in marketing. T Y T A E R G S