Unscramble Letters Marketing Environment Unscramble ChallengeOnline version Test your knowledge of key concepts related to market dynamics and strategies. by sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. A O E E M T N I S T N G 2 The rivalry among businesses to attract customers and increase market share. C T M O N I T O I E P 3 The strategy of creating a distinct image of a product in the minds of consumers. O G S P T N O I I I N 4 The selection of specific groups of consumers to focus marketing efforts on. G N I G E T T R A 5 The practice of creating a unique name and image for a product in the consumer's mind. N B D A N I R G 6 General directions in which something is developing or changing in the market. N T E D R S 7 The systematic investigation into and study of materials and sources to establish facts. R E H C E A S R 8 A plan of action designed to achieve a long-term or overall aim in marketing. T S Y T E R A G
