Unscramble Letters Marketing Environment Unscramble ChallengeOnline version Test your knowledge of key concepts related to market dynamics and strategies. by sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. T O E M T A E G N S N I 2 The rivalry among businesses to attract customers and increase market share. T E M I N C O O T P I 3 The strategy of creating a distinct image of a product in the minds of consumers. I I I N T P N S O G O 4 The selection of specific groups of consumers to focus marketing efforts on. T G E R I T A N G 5 The practice of creating a unique name and image for a product in the consumer's mind. R A N G N B D I 6 General directions in which something is developing or changing in the market. D R T N S E 7 The systematic investigation into and study of materials and sources to establish facts. A R C S R E E H 8 A plan of action designed to achieve a long-term or overall aim in marketing. Y A T E G S T R
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