Matching Pairs Social media marketing Navigate B1+Online version Match words with their definitions by Lidia Tolkacheva 1 to engage 2 billboard 3 to broadcast 4 advertisement 5 target audience to send out a programme on television or radio/to spread information to a lot of people a picture, short film, song, etc. that tries to convince people to buy a product or service a very large board on which advertisements are shown to interest someone in something and keep them thinking about it/to become involved the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed