Matching Pairs Social media marketing Navigate B1+Online version Match words with their definitions by Lidia Tolkacheva 1 target audience 2 to engage 3 billboard 4 to broadcast 5 advertisement to interest someone in something and keep them thinking about it/to become involved to send out a programme on television or radio/to spread information to a lot of people a very large board on which advertisements are shown the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed a picture, short film, song, etc. that tries to convince people to buy a product or service