Matching Pairs Social media marketing Navigate B1+Online version Match words with their definitions by Lidia Tolkacheva 1 to engage 2 advertisement 3 to broadcast 4 target audience 5 billboard a picture, short film, song, etc. that tries to convince people to buy a product or service to send out a programme on television or radio/to spread information to a lot of people a very large board on which advertisements are shown the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed to interest someone in something and keep them thinking about it/to become involved