Fill in the Blanks A Bumpy Marketing CampaignOnline version Review vocabulary completing the gaps by Patricia Benvenuti 1 ramp fizzle backlash idea message ineffective Last year , Emily ? s team launched a bold marketing campaign aimed at a younger audience . Unfortunately , it was ? they didn ? t see any increase in sales or engagement . As the campaign continued , Emily tried to get her across to her team . However , they faced when the ads were criticized for being too gimmicky . Emily started toying with the of changing the focus to sustainability . She decided to up the efforts , increasing the budget to make sure they reached the right audience . But despite the changes , the campaign began to out , and the interest quickly disappeared . By the end , the campaign fell flat , and Emily knew they needed to rethink their strategy for the future .
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