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A Bumpy Marketing Campaign

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A Bumpy Marketing Campaign

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Review vocabulary completing the gaps

Created by

Patricia Benvenuti
Patricia Benvenuti
Brazil

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A Bumpy Marketing CampaignOnline version

Review vocabulary completing the gaps

by Patricia Benvenuti
1

ineffective backlash ramp fizzle idea message

Last year , Emily ? s team launched a bold marketing campaign aimed at a younger audience . Unfortunately , it was ? they didn ? t see any increase in sales or engagement .

As the campaign continued , Emily tried to get her across to her team . However , they faced when the ads were criticized for being too gimmicky . Emily started toying with the of changing the focus to sustainability .

She decided to up the efforts , increasing the budget to make sure they reached the right audience . But despite the changes , the campaign began to out , and the interest quickly disappeared .

By the end , the campaign fell flat , and Emily knew they needed to rethink their strategy for the future .

 
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