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INTRODUCCION AL MERCADEO Y MERCADO

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Definir mercadeo y explicar su importancia en el mundo empresarial.
Identificar las etapas clave en la evolución histórica del mercadeo.
Distinguir entre los diferentes enfoques del mercadeo

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INTRODUCCION AL MERCADEO Y MERCADO
 

INTRODUCCION AL MERCADEO Y MERCADOOnline version

Definir mercadeo y explicar su importancia en el mundo empresarial. Identificar las etapas clave en la evolución histórica del mercadeo. Distinguir entre los diferentes enfoques del mercadeo

by Juan David Nieto
1

Los actores del mercado son: las empresas, los consumidores, los canales de distribución y los competidores.

2

El mercadeo tiene como razón de ser, atraer y retener a los clientes a través de la satisfacción de necesidades y deseos con productos y servicios acordes a los requerimientos de los consumidores

3

Uno de los enfoques en la historia del mercadeo es el enfoque centrado en las ventas

4

Segun lo anterior los actores del mercado estan compuestos por: empresas, consumidores, canales de distribucion y comerciantes

5

El mercado es el contexto en donde tienen lugar los intercambios de productos y servicios

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