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Froggy Jumps
Froggy Jumps

Investigación

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Investigación

Froggy Jumps

Played 12
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About this activity

preguntas

Created by

MARÍA MONAGO GÓMEZ
MARÍA MONAGO GÓMEZ
Spain

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Investigación
 

Froggy Jumps

InvestigaciónOnline version

preguntas

by MARÍA MONAGO GÓMEZ
1

¿Cuál es la primera etapa en el proceso de investigación publicitaria?

2

¿Para qué sirve la investigación en publicidad?

3

Según David Ogilvy, ignorar la investigación es como:

4

¿Qué estudia la investigación publicitaria?

5

¿Por qué es clave estudiar al consumidor?

6

¿Qué no es clave en el análisis del consumidor?

7

¿Qué método se usa en la investigación cualitativa?

8

¿Qué se busca con los test de concepto?

9

¿Qué tipo de investigación mide el impacto de una campaña?

10

¿Qué mide un estudio de satisfacción del consumidor?

 
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